Canadian Finals Rodeo (CFR) (“we”, “us” or “our”) respects your privacy and, in addition to this Cookie Policy, we encourage you to read our Privacy Policy.
Use of Cookies
Canadian Finals Rodeo uses cookies and other online tracking devices, such as web beacons, on this website. A cookie is a small text file that is placed onto your computer or other electronic device and enables the website to recognize repeat users, facilitate the user’s ongoing access to and use of the website, and allows the website to track usage behaviour and compile aggregate data to facilitate content optimization.
The information we obtain from using cookies will not typically contain your personal data. Although we may obtain information about your computer or other electronic device, such as your IP address, your browser and/or other internet log information, we store this data in aggregate form. Data stored in aggregate form does not identify you personally. In certain circumstances, we may collect personal information about you, but such information is only stored in identifiable form when you have provided the information voluntarily (e.g. if you contact us directly, sign up for our newsletter or enter into one of our contests).
Consent
By clicking “Agree and Continue” on the cookie statement on our homepage, you are agreeing to our use of cookies for the purposes described in this Cookie Policy. You may withdraw consent at any time by following the steps under “How to Turn off Cookies” below.
Description of Cookies
The following table provides additional information about which cookies we use and for what purposes:
Google Analytics
Cookies: The ga.js JavaScript library sets the following first-party cookies: ga, gid, gat, AMPTOKEN, gac, utma, utmt, utmb, utmc, utmz, utmv.
Legal Basis: Legitimate interests
Purpose: Google Analytics provides Canadian Finals Rodeo with information about user interactions on the website to help:
Keep the website updated and relevant
Develop Canadian Finals Rodeo’s business
Inform Canadian Finals Rodeo’s marketing and campaigning strategies
Improve the user experience
Specific actions tracked via GTM: Pageviews, Social Outbound Clicks, Form submissions for Join Our Site, Newsletter, Economic Impact Calculator, Outbound clicks for Utrip planning tool, Outbound clicks to external sites, Book Now buttons
Cookie Expiry: By default, _ga cookie expires after 2 years from the date it was last refreshed. (Sept. 22, 2022)
Reference: Google Analytics Cookie Usage
Google Adwords Remarketing
Legal Basis: Consent
Purpose: Implemented on all pages to target users with relevant ads and to improve audience analysis.
Cookie Expiry: The Google Adwords Remarketing pixel was created on October 22, 2020. By default, any ga_cookie expires 2 years from the date it was last refreshed.
Facebook Pixel
Legal Basis: Consent
Purpose: Implemented on all pages to target users with relevant Facebook products. The cookie gathers information about your use of other websites and apps, whether or not you are registered or logged in. Also used for audience analysis.
Cookie Expiry: The Facebook pixel was created on July 1, 2020. By default, any Facebook Pixel tracking expires 2 years from the date it was last refreshed.
Siteimprove Analytics Pixel
Legal Basis: Legitimate interests
Purpose: Provides information about the performance of the website to help:
Keep the website updated and relevant
Develop Canadian Finals Rodeo’s business
Inform Canadian Finals Rodeo’s marketing and campaigning strategies
Improve the user experience
Monitor website performance
Cookie Expiry: By default, the Siteimprove Analytics Pixel expires upon the termination of Siteimprove's services to the Canadian Finals Rodeo.
Adara Analytics Pixel
Legal Basis: Legitimate interests
Purpose: Collects information about users to provide interest-based advertising and user analytic data. This may include anonymized information such as travel destinations searched for, cookie identifier, mobile device identifier, hashed CRM identifier, passenger number record, or general location data. Used to make predictions about interests, demographic information, or travel bookings for analytic purposes or to provide ads across the internet.
Cookie Expiry: Data relevant to Canadian Finals Rodeo expires after 90 days. For online mobile identifiers that remain active indefinitely, Adara dissociates the data after two years from the last encounter with the end user.
Opt-Out: Adara Opt-Out
Act-On Beacon Tracker
Legal Basis: Legitimate interests
Purpose: Provides technologies such as cookies, beacons, tags, and scripts to analyze trends, administer the website, track users’ movements, and gather demographic information. Reports are received based on the use of these technologies on an individual and aggregated basis. Users can control the use of cookies at the individual browser level. If cookies are rejected, some features or areas of the website may be limited.
Cookie Expiry: By default, Act-On Beacon Tracker cookies expire 1 year from the date they were last refreshed.
Reference: Act-On Privacy Policy
StackAdapt Universal Pixel
Legal Basis: Consent
Purpose: Implemented on all pages to target users with relevant ads and to improve audience analysis.
Cookie Expiry: Data relevant to the Canadian Finals Rodeo expires after 180 days.
How to Turn off Cookies
You may withdraw your consent to the storage of cookies at any time by changing your cookie settings in your browser settings.
Please be aware that disabling cookies may affect the website’s functionality.