CFR44: One Hell of a Ride
The 44th Canadian Finals Rodeo (CFR) brought an audience of 90,268 guests to six action-packed performances at Northlands Coliseum. From Bareback Riding to Bull Riding, the Rodeo brought together Edmonton’s community to cheer on their favourite two and four-legged athletes. The CFR has been a part of the fabric of Edmonton since 1974.
In 2017, 108 competitors fought hard for their share of more than $1.5 million in prize money and the respective titles of Canadian Champion. For some athletes, competing in the CFR is to be included in a family legacy. Generations of families have taken to the dirt to compete for the Canadian Champion title. This year’s All-Around Champion was Ky Marshall, Bareback Rider, and the High Point Champion was Morgan Grant, Tie-Down Roper and Steer Wrestler. All athletes fought hard and gave a performance that won’t be forgotten.
Without the stock, there would be no rodeo. And in some performances, the stock came out victorious. The 2017 Champion Stock of the CFR included Virgil, Bareback Horse supplied by C5; Wild Cherry, Saddle Bronc Horse supplied by the Calgary Stampede; and Flight Plan, Bull of the CFR supplied by Kesler. The stock received the highest standard of care both in the arena and behind the scenes from legendary stock handlers.
Miss Rodeo Canada
During the November 10 performance, Brittney Chomistek was crowned Miss Rodeo Canada 2018. As this year’s Canadian ambassador for the sport of rodeo, Brittney will become a role model for young women everywhere and will continue to provide a valuable contribution to the community through charity events.
The Canadian Finals Rodeo has a large foothold in the Edmonton Community. Throughout the CFR community programming such as Rodeo Magic and the agricultural school program were offered to introduce agriculture and rodeo to children of all ages and backgrounds. These programs served as a platform to educate, inspire, and shine a light on the value of hard work and resilience as embodied by all rodeo athletes. This year’s Rodeo Magic was experienced by nearly 150 children from 10 different schools in the Edmonton Area.
The CFR could not be possible without the work of the volunteers. This year 210 individuals volunteered their time and put in over 2,570 hours of work.
The Bill Kehler scholarship, established by the Edmonton Cowboy’s Benevolent Foundation and Northlands in honour of Bill Kehler, awarded $2,500 to four recipients pursuing post-secondary education in agriculture, rodeo, and broadcasting. This year’s scholarship recipients include Kashley Seitz, Kelsey Jetter, Makeena Moore, and Payteen Fankhanel.
Through the 50/50 alone more than $127,500 was raised to support the Edmonton Rodeo Cowboy’s Benevolent Foundation. The foundation assists rodeo athletes in times of financial troubles due to rodeo-related injuries.
Partners and Sponsors
This year’s Canadians Final Rodeo Feature Partners included Budweiser, Coca-Cola, Edmonton Destination Hotels, Martin Deerline, Ram and TD, as well as many other Corporate and Media Partners. Live rodeo coverage was provided by ProRodeoTv, and production was provided by Production World.
To all our athletes, fans, partners, volunteers, and sponsors: the 44th Canadian Finals Rodeo would not have been such a success without you. A sincere thank you to all who contributed their time and resources towards putting on a performance that will be remembered forever.
For the past 44 years, the Canadian Finals Rodeo has been an integral part of the Edmonton community. Titles were won, friendships began, and history was made. The tradition of Rodeo is interwoven into Edmonton’s culture and is a pastime for families across Alberta. Northlands hopes to continue to solidify Edmonton’s relationship with rodeo by continuing to promote the values and stewardship surrounding the rodeo community through the K-Days Rodeo being held July 20-22, 2018.